<rss version="2.0"><channel><language>en-gb</language><copyright>Copyright 2009, Mattched IT Ltd</copyright><managingEditor>enquiries@mattchedit.com (Matt Chatterley)</managingEditor><webMaster>enquiries@mattchedit.com (Matt Chatterley)</webMaster><generator>http://www.mattchedit.com/</generator><title>Articles &amp; Case Studies - Mattched IT</title><link>http://www.mattchedit.com/Articles/Articles.aspx</link><description>Articles &amp; Case Studies published by Mattched IT Ltd</description><pubDate>Fri, 11 Sep 2009 12:00:00 GMT</pubDate><lastBuildDate>Thu, 11 Mar 2010 08:49:47 GMT</lastBuildDate><item><title>Starting an online shop - Part 6 - The Shopping Cart</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-6-shopping-cart&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-6-shopping-cart&amp;c=ecommerce</link><description>
        &lt;h4&gt;
          &lt;a href="http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-6-shopping-cart&amp;c=ecommerce"&gt;Shopping cart features, development and integration&lt;/a&gt;
        &lt;/h4&gt;
        &lt;p&gt;
        One of the &lt;strong&gt;hardest decisions&lt;/strong&gt; for new &lt;strong&gt;online shop&lt;/strong&gt; owners is selecting their 
        &lt;a href="http://www.mattchedit.com/Services/ECommerce/ECommerce.aspx"&gt;shopping cart software&lt;/a&gt; and/or 
        &lt;a href="http://www.mattchedit.com/Services/WebDevelopment.aspx"&gt;eCommerce developer&lt;/a&gt;. There are &lt;stron...</description><pubDate>Fri, 11 Sep 2009 12:00:00 GMT</pubDate></item><item><title>Starting an online shop - Part 5 - Marketing</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-5-marketing&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-5-marketing&amp;c=ecommerce</link><description>
        &lt;h4&gt;
          Marketing and &lt;a href="http://www.mattchedit.com/Services/SEO.aspx"&gt;building traffic&lt;/a&gt; to your &lt;a href="http://www.mattchedit.com/Articles/Articles.aspx?c=ecommerce"&gt;online shop&lt;/a&gt;
        &lt;/h4&gt;
        &lt;p&gt;
          &lt;strong&gt;Marketing is one of the most complex and time consuming parts of running any business&lt;/strong&gt;. This is definitely true 
          when your business is an online store! Many different opinions exist as to the best strategies, so all we can do here is give 
          you some ideas.
 ...</description><pubDate>Sun, 02 Aug 2009 12:00:00 GMT</pubDate></item><item><title>Starting an online shop - Part 4 - Budgeting</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-4-budget&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-4-budget&amp;c=ecommerce</link><description>
        &lt;h4&gt;
          Budgetting for your &lt;a href="http://www.mattchedit.com/Articles/Articles.aspx?c=ecommerce"&gt;online store&lt;/a&gt;
        &lt;/h4&gt;
        &lt;p&gt;
          &lt;strong&gt;A vital part of planning any business venture&lt;/strong&gt; is the preparation of a budget covering
          both the start-up phase and first year of operation. You should also extend this to cover the next few years, at
          least in draft form, allowing for reinvestment and growth.
        &lt;/p&gt;
        &lt;p&gt;
          The costs inc...</description><pubDate>Wed, 17 Jun 2009 12:00:00 GMT</pubDate></item><item><title>Starting an online shop - Part 3 - Planning</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-3-planning&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-3-planning&amp;c=ecommerce</link><description>
      &lt;h4&gt;
        &lt;a href="http://www.mattchedit.com/Articles/Articles.aspx?c=ecommerce"&gt;Planning for your online shop&lt;/a&gt;
      &lt;/h4&gt;
      &lt;p&gt;
        Having decided to &lt;a href="http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-1-introduction&amp;amp;c=ecommerce"&gt;start an online shop&lt;/a&gt;, the next step is to come up with a plan. 
        While there is no right or wrong way to run and build your business, it is &lt;strong&gt;best to be as organised as possible from the start&lt;/strong&gt;. This will help 
        you ach...</description><pubDate>Wed, 17 Jun 2009 12:00:00 GMT</pubDate></item><item><title>Starting an online shop - Part 2 - Basic Services</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-2-basic-services&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-2-basic-services&amp;c=ecommerce</link><description>
      &lt;h4&gt;
        &lt;a href="http://www.mattchedit.com/Articles/Articles.aspx?c=ecommerce"&gt;Starting your own online shop&lt;/a&gt;
      &lt;/h4&gt;
      &lt;p&gt;
          We often advise prospective clients on the theme of starting an online shop or business venture and we strongly believe that part of our 
          role is to offer the best advice we can based on our experience.
          &lt;br/&gt;&lt;br/&gt;
          There are many things to consider when opening an online store or launching an &lt;a href="http://www.mattchedit.com/Services/ECommerce/ECo...</description><pubDate>Wed, 10 Jun 2009 12:00:00 GMT</pubDate></item><item><title>Starting an online shop - Part 1 - Introduction</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-1-introduction&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=starting-online-shop-1-introduction&amp;c=ecommerce</link><description>
        &lt;h4&gt;
          &lt;a href="http://www.mattchedit.com/Articles/Articles.aspx?c=ecommerce"&gt;A new series of eCommerce Articles&lt;/a&gt;
        &lt;/h4&gt;
        &lt;p&gt;
          We often advise prospective clients on the theme of starting an online shop or business venture and we strongly believe that part of our 
          role is to offer the best advice we can based on our experience.
          &lt;br/&gt;&lt;br/&gt;
          There are many things to consider when opening an online store or launching an &lt;a href="http://www.mattchedit.com/Services/...</description><pubDate>Wed, 03 Jun 2009 12:00:00 GMT</pubDate></item><item><title>A summary of the "Web Content Accessibility Guidelines" (WCAG) 2.0</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=web-contact-accessibility-guidlines-wcag-2.0&amp;c=recommend</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=web-contact-accessibility-guidlines-wcag-2.0&amp;c=recommend</link><description>  
        &lt;h4&gt;
          &lt;a href="http://www.mattchedit.com/About/Accessibility.aspx"&gt;Just what are the Web Content Accessibility Guidelines?&lt;/a&gt;
        &lt;/h4&gt;
        &lt;p&gt;
          The Web Content Accessibility Guidelines (WCAG) are a set of recommendations published by the World Wide Web Consortium (W3C), which 
          are aimed at helping to make content on the web more accessible to people with disabilities (e.g. blindness, low vision, loss of hearing).
          &lt;br /&gt;&lt;br /&gt;
          &lt;a href="http:...</description><pubDate>Mon, 02 Mar 2009 12:00:00 GMT</pubDate></item><item><title>How much does your eCommerce website cost your business?</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=how-much-does-an-ecommerce-website-cost&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=how-much-does-an-ecommerce-website-cost&amp;c=ecommerce</link><description>  
        &lt;p&gt;
          &lt;strong&gt;
            &lt;a class="ctasmall" href="http://www.mattchedit.com/Services/ECommerce/ComparePackages.aspx"&gt;(Looking for pricing information for our eCommerce service? &amp;#187;)&lt;/a&gt;
          &lt;/strong&gt;
        &lt;/p&gt; 
        
        &lt;h4&gt;Commonly asked: &lt;a href="http://www.mattchedit.com/Services/ECommerce/ComparePackages.aspx"&gt;How much does an eCommerce Website cost?&lt;/a&gt;&lt;/h4&gt;
        &lt;p&gt;
          Of course, there are many answers, and different people will give you different answers. There are several...</description><pubDate>Wed, 28 Jan 2009 12:00:00 GMT</pubDate></item><item><title>The "Trust Barrier" and your online shop</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=increase-ecommerce-sales-customer-confidence&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=increase-ecommerce-sales-customer-confidence&amp;c=ecommerce</link><description>
      &lt;h4&gt;The importance of &lt;a href="http://www.mattchedit.com/Services/ECommerce/ECommerce.aspx"&gt;Customer Confidence in eCommerce&lt;/a&gt;&lt;/h4&gt;
      &lt;p&gt;
        A recent article about &lt;a href="http://www.mattchedit.com/Services/ECommerce/ECommerce.aspx"&gt;eCommerce in Jersey&lt;/a&gt; (published by the Jersey Evening Post) has 
        brought various issues surrounding setting up and 
        running your own online shop to the forefront, and we have had a number of general enquiries from prospective customers since.
        &lt;br/&gt;&lt;br/&gt;
     ...</description><pubDate>Mon, 15 Dec 2008 12:00:00 GMT</pubDate></item><item><title>Just what IS "Search Engine Optimization" (SEO)</title><guid>http://www.mattchedit.com/Articles/Articles.aspx?id=seo-what-is-search-engine-optimization&amp;c=ecommerce</guid><link>http://www.mattchedit.com/Articles/Articles.aspx?id=seo-what-is-search-engine-optimization&amp;c=ecommerce</link><description>
      &lt;h4&gt;Understanding &lt;a href="http://www.mattchedit.com/Services/SEO.aspx"&gt;Search Engine Optimization&lt;/a&gt;&lt;/h4&gt;
      &lt;p&gt;
        Welcome to the first in a series of articles on the fashionable and somewhat mystifying topic of &lt;a href="http://www.mattchedit.com/Services/SEO.aspx"&gt;SEO&lt;/a&gt; - 
        &lt;a href="http://www.mattchedit.com/Services/SEO.aspx"&gt;Search Engine Optimisation&lt;/a&gt;.
        &lt;br/&gt;&lt;br/&gt;
        When prospective customers contact us to discuss our &lt;a href="http://www.mattchedit.com/Services/SEO.aspx"&gt;SEO services&lt;/a&gt;, the initial basis of the discussion is usually...</description><pubDate>Wed, 10 Dec 2008 12:00:00 GMT</pubDate></item></channel></rss>