en-gbCopyright 2012, mattchedit.comecommerce_to@mattchedit.com (mattchedit.com)ecommerce_to@mattchedit.com (mattchedit.com)http://mattchedit.com/http://www.mattchedit.com/Tue, 15 May 2012 14:34:04 +0100Tue, 15 May 2012 14:34:04 +0100http://www.mattchedit.com/Blog.aspx?id=crumbling-over-your-cookieshttp://www.mattchedit.com/Blog.aspx?id=crumbling-over-your-cookiesTue, 15 May 2012 14:34:04 +0100As you are probably aware, the Independant Commissioner's Office (ICO) have indicated that they will be enforcing the much debated 'EU Cookie Laws' from the 26th of May 2012 - after a rather generous grace period following the actual introduction of the legislation.There are some really good posts out there debating the ups, downs, lefts and rights of the laws themselves - and while we can all agree that they don't really come under the heading of 'common sense', the odds are that most of us ...http://www.mattchedit.com/Blog.aspx?id=its-about-more-than-just-the-pricehttp://www.mattchedit.com/Blog.aspx?id=its-about-more-than-just-the-priceFri, 04 May 2012 09:40:10 +0100What sets you apart from your competitors? If it's just the price-tag, there may be trouble ahead. While it may seem obvious, it's still worth saying. If the only advantage your business can demonstrate over others in the same marketplace is price, you may need to start looking at the products and services you offer - and how you sell them. One example of this is the fulfilment industry in the Channel Islands, which was recently dealt a serious blow in the high-profile decision by the UK Go...http://www.mattchedit.com/Blog.aspx?id=seo-tips-9-pay-per-click-dos-and-dontshttp://www.mattchedit.com/Blog.aspx?id=seo-tips-9-pay-per-click-dos-and-dontsThu, 19 Apr 2012 15:09:50 +0100Welcome back to our 'SEO Tips' series, where this time, I'm going to write a little bit about Pay Per Click (PPC) Advertising. We hear a variety of views on PPC from our clients, but personally I feel it's a powerful tool - and an important part of a balanced marketing strategy for most businesses. It has other uses too - for example, it can be far more efficient (both time and money) to use Adwords when testing keyword performance and/or during keyword research prior to undertaking a slew o...http://www.mattchedit.com/Blog.aspx?id=if-it-looks-like-a-lemon-and-smells-like-a-lemonhttp://www.mattchedit.com/Blog.aspx?id=if-it-looks-like-a-lemon-and-smells-like-a-lemonWed, 11 Apr 2012 13:03:39 +0100Recently, I was re-watching "Rick Stein's Spain" on the TV - an episode where he visits Chris Stewart (founding member of Genesis, turned author and farmer) at his somewhat idylic homestead in Alpujarras. When discussing his first book, 'Driving over Lemons', Chris asserts that he was once told by a publisher that the title and front cover are, in many ways, the most important parts of a book. I'm sure a few smarty-pants out there in the audience are getting ready to cry "But you should neve...http://www.mattchedit.com/Blog.aspx?id=seo-tips-8-page-speed-a-handful-of-truths-and-tipshttp://www.mattchedit.com/Blog.aspx?id=seo-tips-8-page-speed-a-handful-of-truths-and-tipsWed, 04 Apr 2012 16:12:47 +0100Welcome to another "SEO tips" post - although perhaps this is more of an "SEO opinions" post. It's been almost two years since Google announced that they were going to start using page speed or loading time as a signal in search ranking. At the time (and every now-and-then since), there is a flurry of debate over how much impact it has, the lengths you should go to to speed up your sites and so forth. Invariably these degenerate into the standard "but.. Matt Cutts says.." type of mud-sling...http://www.mattchedit.com/Blog.aspx?id=three-things-were-good-at-how-about-you-30daysaleshttp://www.mattchedit.com/Blog.aspx?id=three-things-were-good-at-how-about-you-30daysalesWed, 21 Mar 2012 08:13:52 GMTI'm not the sort of person who readily admits to finding something difficult, however, I'm going to own up to something now. But since we started Mattched IT several years ago, one question in particular has continued to stump me - and to cause great discomfort.And it's a simple one that strikes fear into the heart of many small business owners. And it's a short one, to boot: "So, what do you do?".I'll wager that many of you reading this are nodding by now (if you're not, then well done) - ma...http://www.mattchedit.com/Blog.aspx?id=seo-tips-7-tracking-reporting-and-evaluatinghttp://www.mattchedit.com/Blog.aspx?id=seo-tips-7-tracking-reporting-and-evaluatingTue, 28 Feb 2012 15:06:03 GMTHello everyone! Welcome to our re-vitalised website - and welcome back to our SEO tips series. We stopped posting for a while for several reasons - not least of all that we were waiting until the new site was live. But now we're back and it's time to carry on with some of the other topics we had lined up. Lets get started by taking a quick look at the importance of monitoring your site and recording the impact your optimisation work has on it. This is quite a general post compared to others ...http://www.mattchedit.com/Blog.aspx?id=time-is-money-or-is-it-more-than-moneyhttp://www.mattchedit.com/Blog.aspx?id=time-is-money-or-is-it-more-than-moneyTue, 24 Jan 2012 09:16:01 GMTI've always been fond of saying "Time is Money". I do sometimes wonder if the sentiment can be expressed better, but in business, the crux is that you don't want to be wasting time. Which is why we've always advocated automating labour intensive tasks - there are many cases when a computer system can simplify complex tasks and reduce the time they take - an application form process which we are currently building for one of our clients is a great example. However, sometimes it's actually the...http://www.mattchedit.com/Blog.aspx?id=merry-christmas-and-holiday-opening-hours-20112012http://www.mattchedit.com/Blog.aspx?id=merry-christmas-and-holiday-opening-hours-20112012Wed, 21 Dec 2011 11:44:15 GMTWe'd just like to take this opportunity to wish all of our clients, readers, friends and online visitors a very Merry Christmas and a Happy New Year! It's been a very busy but rewarding year and we're hoping that some of our hard work will really pay off in 2012 as we finally launch Cloudeware into the big wide world, along with a few other projects that are progressing nicely. We'll also be making a concerted effort to keep our blog a little busier - finishing off our SEO series and starti...http://www.mattchedit.com/Blog.aspx?id=its-the-end-of-movember-2011-have-you-donated-yet-goodbyemovemberhttp://www.mattchedit.com/Blog.aspx?id=its-the-end-of-movember-2011-have-you-donated-yet-goodbyemovemberWed, 30 Nov 2011 13:54:49 GMTGoodbye, Movember! Well, thats it! 30 days of painstakingly not shaving our upper lips and forgetting to post our photos regularly are over. I think I speak for the whole team when I say that I'm looking forward to having a shave in the morning! To those of you who have donated to our team (or to one of us individually) - thank you very much for helping us raise a few quid for a cause that we feel is really important. For those of you who aren't sure - put it this way, we've humiliated ours...