Drake partnered with liquor entrepreneur Brent Hocking to launch Virginia Black American Whiskey. A$AP Rocky launched the Mercer + Prince whiskey brand, named after the cross streets in the SoHo neighbourhood of Downtown Manhattan. Diddy was a brand ambassador for Ciroc Vodka for a significant period before ending his partnership with the company.
THIS JUST IN: Sober Pop Culture & Events June 10th, 2025
CACTI was offered in three flavors—pineapple, lime, and strawberry—and sold in nine-can variety packs. The Anheuser-Busch-produced beverage set itself apart from the crowded hard seltzer market with its higher ABV content. It sat at 7 percent while other popular brands like White Claw and Truly sit at 5 percent.
Rick Ross – Belaire Sparkling Wine
At the height of his addiction, he was spending between $2,400 to $2,600 a day on cocaine and crack for six years straight, costing him nearly $5 million on drugs over that period of time. While some superstars are able to overcome addiction and clean up their acts quietly and swiftly, it takes drug addict rappers and other performers years of struggle. In “the rap game” addiction is prevalent and even glorified, but that doesn’t mean it’s not a major problem for rappers. More than 23 million Americans aged 12 or older — or 9.2 percent of the population — have abused drugs in the past month, according to the most recent 2012 data from the National Institute on Drug Abuse. Alcohol abuse is just as prevalent in 17.6 million people, or one in every 12 adults. If you like to support rappers who have alcohol products, this list is a great place for you to start.
- A reminder for all of those recovered alcoholics about the morning after.
- Most Vodkas are made from grain or grapes, while 3 Vodka boasts that it is the first company to distribute soy-based vodka.
- Today, news broke that Diddy has partnered with Diageo PLC and bought the famous American luxury tequila brand DeLeon.
- His battle with substance abuse started early, with his first experience with alcohol at 14.
Tha Alkaholiks “Only When I’m Drunk” (
“I’m going to pull up some E Cuarenta Tequila Anejo made by Earl Stevens, you understand me? While Diddy doesn’t own the brand, he has been instrumental in the success of Cîroc vodka. In 2007, he inked a deal with Cîroc to Alcohol Use Disorder manage its branding and marketing, and his influence has made it one of the most well-known alcoholic beverages on the market.
See a photo of Ross at the club, chances are there are multiple black bottles in close proximity. Rozay has gone viral for getting a massage during his Verzuz battle with 2 Chainz, a white bottle of Belaire Luxe in hand. Rozay has shouted out the brand so much in lyrics throughout the 2010s that most people probably thought he owned it.
The addict has no boundaries either unless they make a conscious choice. Neil Young wrote about this song, “I am not a preacher, but drugs killed a lot of great men.” The song is a melodic dirge lamenting deaths caused by heroin overdoses that haunt with its words. Young described this as “a little song,” but it has become an anthem about drug fatalities, more specifically as a result of heroin addiction. Charismatic is one but far from the only word that could describe E-40. He’s also entrepreneurial, as evident by his increasing liquor portfolio.
Cincoro Tequila — Michael Jordan
If recent pictures are anything to go by, it looks like Guwop has stayed sober. No doubt the rapper and businessman’s sobriety has helped him in his ventures, which have seen him become one of the most successful rappers of his generation. 50 Cent may have briefly dealt drugs as a youth, but he has always refrained from using them himself. In a CNN interview, Fifty said that he has always “stayed away” after seeing family members use substances and witnessing the effect it had on them.
- Hip-hop artists didn’t always have their own liquor brands to promote, hence why you would hear frequent mentions of Moët, Dom Pérignon, and Cristal on songs since the early 2000s.
- Eminem, previously recognized for his intense portrayal of drug misuse, has transformed into a symbol of hope for many grappling with addiction.
- Myx is a Moscato wine mixed with fruit juice and other flavors and can still be found in stores.
- This isn’t Snoop’s first time working alongside a liquor company.
Rappers That Struggle with Addiction
JT and Sauza teamed up to create a signature tequila line for the pop icon. Sauza Liquors is owned by Beam Suntory, the distributors behind Jim Beam, Maker’s Mark, Courvoisier, Pinnacle, and several other popular brands. By entering your email, you alcoholic rappers agree to receive customized marketing messages from us and our advertising partners.
Justin Timberlake: 901 Tequila
Cardi created this whip cream, available in vanilla, mocha and caramel flavors, in 2021 as a “party starter”. Unfortunately, it will take some effort for us here in Michigan to give it a try. Whipshots is only available in select liquor stores in California, Colorado, Washington, and Florida. This mix of cognac, vodka and natural fruit flavors sold in a purple bottle was developed to (legally) capitalize on the popularity of the “purple drank”.
Mount Gay Master Blender Collection The Cognac Cask Expression
The reasons behind their strong dependence on alcohol and drugs are diverse. It can include cultural influences, socioeconomic backgrounds, mental health struggles, and the desire to portray a particular image. Fortunately, artists who struggle with addiction often take the bold step of going to rehab. Over the years, many rappers have sought help in an effort to deal with their addictions. Also, some artists proudly speak out against the current drug obsession in Hip Hop.